Privacy policy

Last updated: July 2026

This Privacy Policy describes how PuraVida Store (“we”, “us”, or “our”), owned and operated by Puravida Commerce Limited, a company registered in Hong Kong, collects, uses, and discloses your personal information when you visit our website, make a purchase, or otherwise interact with our services (collectively, the “Services”).

By using our website or purchasing from us, you agree to the collection and use of your information in accordance with this Privacy Policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, operational requirements, or legal obligations.

The updated version will be posted on this page with a revised “Last Updated” date.

Continued use of the Services after changes are posted constitutes acceptance of those changes.

Personal Information We Collect

The types of personal information we collect depend on how you interact with our Services.

Information You Provide

When placing an order or contacting us, you may provide:

Name
Billing address
Shipping address
Email address
Phone number
Order details
Customer support communications

Providing certain information is necessary to process orders and deliver our Services.

Information Collected Automatically

We may automatically collect technical data, including:

IP address
Browser type
Device information
Pages visited
Time spent on the website
Referring website or link
Interaction with content and advertisements

This information is used to improve performance, security, and user experience.

Information from Third Parties

We may receive information from third-party providers, including:

Payment processors
Shipping and fulfillment partners
Fraud prevention and security services
Analytics providers
Marketing and advertising partners
Customer support tools

These parties may process personal information as necessary to provide their services.

How We Use Personal Information

Providing Our Services

We use personal information to:

Process orders and payments
Manage customer interactions
Deliver purchased products
Send order confirmations and updates
Provide customer support

Security and Fraud Prevention

Personal information may be used to detect, prevent, and investigate:

Fraudulent transactions
Unauthorized activity
Chargebacks or disputes
Abuse of our Services

Payment Processing

Payments are securely processed by third-party providers. We do not store full payment card details.

Payment data may be used to:

Complete transactions
Process refunds
Handle disputes or chargeback investigations

Improving Our Services

We analyze usage data to improve functionality, performance, and user experience.

Marketing and Advertising

We may send marketing communications or display advertisements.

You can opt out at any time using the unsubscribe link included in our communications.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

Maintain website functionality
Remember user preferences
Analyze website traffic
Support marketing and advertising efforts

You can manage cookies through your browser settings.

Disabling cookies may affect certain features of the website.

How We Share Personal Information

We may share personal information with trusted third parties as necessary, including:

Payment processors
Shipping and logistics providers
Fraud prevention services
Website infrastructure providers
Analytics platforms
Marketing and advertising partners

We may also disclose information when required to:

Comply with legal obligations
Respond to lawful requests
Protect our rights, customers, or operations
Enforce agreements or policies

We do not sell personal information to third parties.

Data Security

We implement reasonable technical and organizational safeguards to protect personal information.

However, no system can be guaranteed to be completely secure, and transmission of information over the internet is at your own risk.

Data Retention

We retain personal information only as long as necessary to:

Provide our Services
Comply with legal obligations
Resolve disputes
Enforce policies
Prevent fraud and abuse

Your Privacy Rights

Depending on your location and applicable laws, you may have rights including:

Access to your personal data
Correction of inaccurate data
Request deletion of personal data
Restriction of certain processing activities
Data portability where applicable

Requests can be submitted using the contact details below. Identity verification may be required before processing requests.

Children's Privacy

Our Services are not intended for individuals under the age of 16.

We do not knowingly collect personal information from children.

International Data Transfers

As we operate internationally, personal data may be processed in countries outside your country of residence, including jurisdictions that may have different data protection laws.

Where required, we implement reasonable safeguards to protect personal information.

Third-Party Links

Our website may contain links to third-party websites.

We are not responsible for the privacy practices, content, or policies of those websites.

Complaints

If you believe your personal data has not been handled properly, you may contact us using the details below.

If you are located in the European Economic Area, the United Kingdom, or another jurisdiction with applicable privacy rights, you may also have the right to lodge a complaint with your local data protection authority.